Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

If XiaKe competitors purchased TV advertising which delivered 3,000,000 impressions in the same period, what was XiaKe's share of voice assuming XiaKe purchases two newspaper

image text in transcribed
If XiaKe competitors purchased TV advertising which delivered 3,000,000 impressions in the same period, what was XiaKe's share of voice assuming XiaKe purchases two newspaper and two TV ads? If 20% of the TV viewers also read the Daily News, what is XiaKe's net reach in millions for a single insertion in each medium? What is the average frequency assuming the facts in question 5

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Marketing Channels

Authors: Rosenbloom

8th edition

9781133707578, 324316984, 1133707572, 978-0324316988

More Books

Students also viewed these Marketing questions