Services continue to dominate economies in many parts of the world, including Australia. Think of a service with which you are familiar. Your answers should be based on your own research and study of the subject:

What, in your view, is critical to its satisfactory delivery, and why?

In what respects is the marketing of this service different to the marketing of a fast-moving consumer good (FMCG)?

Discuss your answer with specific examples/illustrations.

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Choice of a 'service': You can select a service that you may be familiar with as a consumer or even a service provider. It can be a consumer or business service. It should not be difficult to select a service for this assignment. After all we all consume a large range of services in our daily life. For example, most of you are currently consuming 'education' service. Other examples include air travel, banking, and visit to your GP etc. It will be helpful to provide a quick overview of the chosen service.

****what would be a good service to base my essay on**** thank you