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If you are in charge of an email campaign of your company launching costumes for kids on fall season, which external vendor should you consult

If you are in charge of an email campaign of your company launching costumes for kids on fall season, which external vendor should you consult for purchasing mailing lists (names and email address) and why? Also, what are3 email key performance indicators (KPI) to keep track of and why it is important to track them?

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