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Imagine you are a well-established USA-based international marketer of fruit juices.You wish to market your products in India through a franchise network. Q1. Develop a

Imagine you are a well-established USA-based international marketer of fruit juices.You wish to market your products in India through a franchise network.

Q1. Develop a Segmentation, Targeting and Positioning strategy for your brand and product line.

Q2. Discuss and justify your (a) Pricing Strategy; (b) Distribution Strategy; and (c) Promotion Strategy.

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