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If you were a manager of an automobile dealership, how would you use the research tools (Nielsen, Scarborough, ComScore, NADA Data, and Pew) to develop

If you were a manager of an automobile dealership, how would you use the research tools (Nielsen, Scarborough, ComScore, NADA Data, and Pew) to develop a plan to attract Millennials? Please defend why you would use each research tool.

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