III

WRITTEN SALES PROPOSAL

VALUE 10 % of COURSE GRADE

This document will be a professional sales proposal to your customer. Packaging creativity, grammar,

cover, etc should be completed as though you are providing it to a client, in proper report writing format

and should include:

1)

Title

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Creative appealing to reader

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Table of contents - properly formatted

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Confidential statement

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Professional

2)

Executive Summary

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Key factors from the sales proposal

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Succinctly demonstrate the need of the customer

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Value proposition to the organization resulting from the proposal

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Brief description of the implementation

3)

Situation Analysis of Customer

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Clearly articulate buyers specific needs and wants

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Demonstrate a thorough understanding of the customers operations and organization

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Could include but not limited to:

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SWOT analysis

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Positioning grid and benchmarking

4)

Product of Service Solution

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Provide a solution that fits within the customers business goals

5)

Supporting Services

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Describe warranties or guarantees

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Highlight training provided, cost associated, number of participants

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Transportation - FOB

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Installation, costs, material responsibility

6)

Pricing and Financing

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Proposed pricing is realistic and within the customers means

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Clearly articulate proposed solution

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Describe in detail, the benefits of your product or service to your customer

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Ensure entire emphasis is based on your customers need

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Described from the perspective of the customer

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Provide adequate specifications/ drawings to substantiate offering

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Selling Price

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Possible suggested retail price ( if applicable)

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Discount Levels

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Financing Terms - identified and realist

7)

Promotion

Define promotional activities

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Potential Co-branding opportunities

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Public relations

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Co-op advertising

8)

Implementation and Timetable

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Suggested courses of action moving forward

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Creative and practical considerations

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Proposed schedule of events identified

-This is the product I chose: ( I wanna sell the 30-seconds soap that lush's has made)

About Lush's company:

Lush Cosmeticswas founded in 1995, Poole (UK) by trichologist Mark Constantine and beauty therapist Liz Weir. There are900 storesworldwide in 49 countries, 250 of which are in the USA (Trotter, Cate. "30 Things You Didn't Know about Lush Cosmetics."Insider Trends, 19 Sept. 2017). Lush has around 13,652 employees globally. Lush company's products are: bath products, shower products, hair products, face and beauty products, body lotions, perfume and other products. Lush's missionis to make their products by hand with only vegetarian ingredients and little-to-no preservatives. They are staunchly against animal testing, even refusing to buy material from producers that test on animals, and seek to minimize packaging to reduce waste and lower costs for better products (How Honest Co. And LUSH Turned Mission Statements into Brand Movements.ReSci, 16 Feb. 2017). As Gary Hamel (2001) believes that there are four components of a business model, namely, core strategy (competition strategy), strategic resources (how a firm acquires and uses its internal and external resources), partnership network (suppliers, partners, other relationships), customer interface (how to interact with customers).

About customer:

My customer is Ottawa general hospital, located in Ottawa, Ontario. Their vision is to provide each patient with world-class care. The Ottawa Hospital is a compassionate provider of patient-centered care with an emphasis on tertiary-level and specialty care, primarily for residents of Eastern Ontario. The Ottawa Hospital educates future health-care professionals in partnership with the University of Ottawa and other affiliated universities, community colleges, and training organizations. The Ottawa Hospital develops, shares and applies new knowledge and technology in the delivery of patient care through world-leading research programs in partnership with the Ottawa Hospital Research Institute (OHRI). The Ottawa Hospital also plays an active role in promoting and improving health within our community. The Ottawa Hospital collaborates with a wide range of partners to address the needs of the community and to build a strong, integrated system for regional health-care delivery (The Ottawa Hospital, 20 June.2020). Ottawa general hospital has around 12,441 employees and 4,435 nurses. George Szewchuk is vice-chair at Ottawa general hospital, he is responsible for buying goods and equipment's for the hospital. Ministry of government and consumer services is responsible for the financial thing, they spend about $29 billion on goods and services every year (Doing Business with the Ontario Government.Gov.on.ca, 2021). Ottawa general hospital for sure needs something useful against COVID-19 especially that the hospital is a big chance to suffer of viruses, especially these days they're dealing with so many covid-19 cases daily, and they use soap nowadays more than they usually do before the pandemic and they want to make sure that they're washing their hands for 30 seconds to make sure that they killed any viruses in their hands to stay safe.

Product knowledge:

Lush's company has made a new type of soap called 30-Second or self-timing Soap. This soap designed to dissolve after 30 seconds of handwashing, just long enough to be effective against Covid-19. The idea came from indie creative agency and us. According to the agency's founder and chief creative officer, Fadi Yaish, the idea was in response to an open brief from Lush, which is one of the agency's clients. Crucially, it was an idea borne out of the very real and helpful role that the brand was able to play in the crisis (Editorial, LBB. "These Tiny Soaps from Lush and Deliveroo Take Exactly 30 Seconds to Wash Your Hands.LBBOnline.22 June 2020). The company, working with agencyAnd Usin Dubai, developed the soap to encouragehand-washingbased on the World Health Organization's guidelines for stopping the spread of Covid-19.30-Second Soap's packaging is made of recycled material.

https://www.contagious.com/news-and-views/campaign-of-the-week-lush-makes-30-second-soap-amid-covid-19-pandemic

Features: fast, easy to use, helpful.

Benefits: uses against viruses, dissolve after 30 seconds of using.

Strengths

-easy to use

-Very fast

-kills viruses

Weakness

-New in market

-Not known enough

Opportunities

-New idea

-Available in many countries

Threats

-The threat is that Lush is a beauty cosmetics company not for medical supplies.

Financial information:

-1.50$ per soap

-Package of 1000 soap for 1500$ regular price after 25% discount for retailers will be 1125$.

Competition:

Ecolab is the global leader in water, hygiene andenergy technologies and services. Around the world,businesses in the foodservice, food processing,hospitality, healthcare, industrial, and oil and gasmarkets choose Ecolab products and services tokeep their environments clean and safe. Ecolab annual sales of $13 billion and 45,000 associates, Ecolab delivers comprehensive solutions, data-driven insights and personalized service to advance food safety, maintain clean and safe environments, optimize water and energy use, and improve operational efficiencies and sustainability for customers in more than 170 countries around the world (Our Businesses.The Global Leader in Water, Hygiene and Infection Prevention, Ecolab, 2019, www.ecolab.com/about/our-businesses). Ecolab company is a huge company for hygiene products and this is a big advantage for our product. Ecolab soap is a regular soap, but 30-seconds soap is not a regular soap it's like a super soap and a smart designed soap and have many features (I mentioned the features in product knowledge part) that the Ecolab soap doesn't have.