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IKEA: THE JAPANESE MISADVENTURE AND SUCCESSFUL RE-ENTRY CASE STUDY: QUESTION: Entry strategy plays an important role in the international expansion of a company. what type
IKEA: THE JAPANESE MISADVENTURE AND SUCCESSFUL RE-ENTRY CASE STUDY:
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Entry strategy plays an important role in the international expansion of a company. what type of entry and expansion strategy did Ikea pursue in Japan? Discuss the pros and cons of the strategy. Analyze the localization strategies of Ikea in Japan.
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