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IKEA'nn pazarlama stratejisi, pazar blmleme, hedefleme, konumlandrma ve pazarlama karmasndan oluur. IKEA'nn pazarlama stratejisi, irketin kresel pazarda baarl bir oyuncu olmasn salar, IKEA'nn pazarlama karmas

IKEA'nn pazarlama stratejisi, pazar blmleme, hedefleme, konumlandrma ve pazarlama karmasndan oluur. IKEA'nn pazarlama stratejisi, irketin kresel pazarda baarl bir oyuncu olmasn salar, IKEA'nn pazarlama karmas elerindeki yeniliin, rnleri tketicilerin zihninde konumlandrmak iin nasl kullanldn deerlendirir. Cevabnz aadakileri iermelidir: 1- IKEA'nn pazar blmlemesi ve hedeflemesi 2- Konumlandrma nedir? Pazarlama karmas ile nasl ilikilidir? 3- IKEA'nn pazarlama karmas elemanlarndan rnekler ve bunlarn marka konumlandrmasna katklar.

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