In this assignment, you will outline an analytics$-$based strategy to optimise the digital marketing campaign of your company or the digital marketing campaign of Swiggy, a popular food ordering and delivery platform.$$Consider these as you outline the brand's strategy:Choose any one of these analytics properties to strategise website, app, social or SEOMap the objectives with the measures and performance.Evaluate the criteria for success.Describe the attribution model$($s$)$ that is$/$are best suited to map conversion across various digital platforms for the company.Evaluate the criteria for success.