Question
Illustrate 'High-contact' and 'Low-contact' services. Identify the situation a customer may experience when he/she install solar power system through buySolar services. Are service employees still
Illustrate 'High-contact' and 'Low-contact' services. Identify the situation a customer may experience when he/she install solar power system through buySolar services. Are service employees still important in 'Low-contact' services. Explain your answer.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
