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Illustration: Chen Company proposes an investment in a new website that is estimated to cost $300,000. Illustratinn 12.5 Cash payback should not be the only

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Illustration: Chen Company proposes an investment in a new website that is estimated to cost $300,000. Illustratinn 12.5 Cash payback should not be the only basis for the capital budgeting decision as it ignores the expected profitability of the project. LO 2 Describe the cash payback technique

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