Question
I'm studying Service Marketing and having the practice multiple-choice question: The way JB Hi-Fi stores are laid out eases the interaction between customer and the
I'm studying Service Marketing and having the practice multiple-choice question:
The way JB Hi-Fi stores are laid out eases the interaction between customer and the service provider. In this sense, what strategic role does the physical evidence play at JB Hi-Fi?
a. Meaning
b. Emotional connection
c. Flow
d. Tangibilization
e. Satisfaction
Can you please choose the right answer and give me explanation. Thanks
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
