I'm tasked with completing a research paper with the premise being psychological differentiation: the consumer thinks there's a difference. I can't seem to find any research material on any website. The class i am taking is ECON 210 at Embry-Riddle Aeronautical University. i'm trying to find out how it applies to microeconomic principles. Can anyone point me in the right direction of some research sites that would be helpful for this? I'm not asking for anyone to write a paper for me. I'm just trying to find information about the subject so i can complete the assignment myself. I would be very grateful