I'm working on a business plan and am seeking some information for a jewelry manufacturing company. I'd be making custom jewelry that can be sold on Etsy, Instagram, or Facebook. I will also be holding classes to make jewelry, kind of similar to those "Paint and Sip" classes but making jewelry.

The customers I am looking to serve are women, ages 14-50 years old. Military personnel, business owners, managers to hold classes for team bonding.

How would I explain the marketing strategy for each of the segments?

How would I explain the strategy for entering the market?