Question
I'm working on Marketing and Communications Plan for Mullaloo Surf Life Saving Club to host 2023 Australian Surf Life Saving Championships - Youth. Risk and
I'm working on Marketing and Communications Plan for Mullaloo Surf Life Saving Club to host 2023 Australian Surf Life Saving Championships - Youth.
Risk and Crisis Management
- Marketing-based risk assessment and crisis response plan
- How exactly will you plan to mitigate the risks from a MarCom perspective?
- What risks exist that could damage organisation reputation or brant as a result of the MarCOm tools you have chosen?
- How will you manage these MarCom and image risks and communicate to your key stakeholders should a crisis occur?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
