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You are the newly appointed Brand Executive of a mosquito repellant cream/spray at Unilever. The company is planning to launch it in October 2021 and

You are the newly appointed Brand Executive of a mosquito repellant cream/spray at Unilever. The company is planning to launch it in October 2021 and you have the responsibility to apply the conceptual theories and your creativity to answer

Question: Develop a major selling idea for the product. Justify in detail.

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