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For this assignment I would like you to exploreVideo Case 10: GoPro: Making All of Us Heroes with Exciting New Products.This case study is located onpages 296-298 of the Kerin, et al. text. (If page numbers are not exact the case study is located towards the end of Chapter 10).

This case describes the new product development process at GoPro, Inc., a producer of action cameras and video-editing software. Its product line includes a variety of cameras, mounts, apparel, a drone, and a 360-degree six-camera array that are sold through retailers such as REI, Best Buy, Target, and on the GoPro web site. You can explore the product line atwww.GoPro.com.

To continue with the case study, I would like to ask you to thoroughly review Chapters 9-10 in the text. In your answers, you are supposed to demonstrate that you understand the theoretical concepts introduced in the text and can apply them to a real-life situation presented in the case. Please pay particular attention to the use of professional terminology.

Recently, GoPro's growth has slowed as competitors such as Sony, Garmin, and Polaroid entered the market with lower priced alternatives. GoPro, however, has a plan to renew its growth. Visit theGo-Pro Youtube channelto investigate GoPro ads, videos, and user generated content

Once you have done all that prepare an essay that addresses the following:

• Compose an introduction that identifiesthe key market issuesin the case.
• Describethe execution of the new product development processat GoPro.
• AnswerALL the questionsat the end of the case. Your answers must be thorough.
• Provide a conclusion that summarizeshowGoPro'sproduct developmentstrategyresolved the market issues.

Once again, it iscritically importantthat you referencerelevant principles and concepts. Use other sources as needed.

Assignment Instructions

The intent of the written assignment is to provide an opportunity to more fully analyze marketing theories and techniques, discussed in the textbook and other sources. Do not spend any time on describing the company or retelling the case, this will not give you any points.

I'm not sure on how to answer the prompt. I also need help outlining the paper.