4. Your media planner has brought you a tentative media plan for approval. She has outlined the reach and frequency by month below. What type of media scheduling pattern has she selected to use? What are the inherent advantages and disadvantages of this approach? Jan Feb March April May June July Aug Sept Oct. Nov Dec 50 33.33 40 40 50 33.33 50 40 40 40 4 6 5 5 4 6 4 5 5 Reach Frequency 4 5 50 40 5 10