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E. Please briefly answer the following questions. (Total Score: 20 points) 3. On the basis of three purchase stages for services (prepurchase stage, service
E. Please briefly answer the following questions. (Total Score: 20 points) 3. On the basis of three purchase stages for services (prepurchase stage, service encounter stage, and postpurchase stage), please identify ways Starbucks can use to increase consumer satisfaction. (10 points) 4. Please discuss the key categories that Starbucks can use in designing rate fences to achieve price customization. (10 points)
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Authors: Raghu Ramakrishan, Johannes Gehrke, Scott Selikoff
3rd edition
72465638, 978-0072465631
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