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E. Please briefly answer the following questions. (Total Score: 20 points) Your Score 1. Describe how a firm can reduce customer perceptions of risk?

E. Please briefly answer the following questions. (Total Score: 20 points) Your Score 1. Describe how a firm can reduce customer perceptions of risk? (4 points) 2. Please discuss the possible strategies to stimulate consumers to spread positive and persuasive comments. (4 points)

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A firm can reduce customer perceptions of risk through various strategies a Providing guarantees and warranties Offering guarantees and warranties on products or services can help alleviate customer c... blur-text-image

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