. Please briefly answer the following questions. (Total Score: 20 points) Your Score 1. Describe how a firm can reduce customer perceptions of risk? (4 points) 2. Please discuss the possible strategies to stimulate consumers to spread positive and persuasive comments. (4 points) 3. Discuss how service firms can minimize non-monetary purchase costs. (4 points) 4. Please describe the IHIP framework. (4 points) 5. Please describe the Flower of Service in creating the service product. (4 points)