Imagine a consumer who is considering buying a new smartphone. They have already decided that Brand X is the best choice. To confirm their decision, they start searching for online reviews and articles that praise the features of Brand X and ignore any negative reviews or information about other brands. This behavior is an example of:

a. Consumers seeking accurate information.

b. Consumers seeking information that contradicts their conclusions.

c. Consumers seeking information that supports their conclusion.

d. Consumers seeking information randomly without any bias.