Imagine somebody is searching online for the 5 best restaurants in your town. This person clicks on your website that lists the 5 best restaurants in the city and every single time somebody clicks on the restaurant and orders food you get some money for it. Based on this please answer the following questions:

WV = Number of people that visited the website

NR = Number of people that ordered food

% = Percentage of people that ordered food compared to the total people that visited the website

MN = Money you make every time somebody orders food on the website

PR = Total profit you made for the people that ordered food on the website

PR/RW = Profit you make for every visit the website gets

1. Which option do you think will give you the maximum revenue out of all of them? Explain why?
2. What do you think was the ranking on our site during the time that the above data was collected? Would you make any changes to the ranking?
3. In your opinion, how do you think the options were ranked during the time this information was pulled from the database? If you could, would you modify the ranking?
4. If you could suggest any improvements to increase revenue what would those be?
5. Web 5 MN changes to $12 but it will always have to be on the top of the list when people get to your website. Do you think this is a good idea? Please explain.

Option WV NR % MN PR PR/WV Web 1 774 24 3.10% $ 6.50 $ 156.00 $ 0.202 Web 2 629.5 22.5 3.57% $ 6.00 $ 135.00 $ 0.214 Web 3 490 12 2.45% $ 10.42 $ 124.98 $ 0.255 Web 4 256 6 2.34% $ 3.00 $ 18.00 $ 0.070 Web 5 15.5 0.5 3.23% $ 5.00$ 2.50 $ 0.161 Option WV NR % MN PR PR/WV Web 1 774 24 3.10% $ 6.50 $ 156.00 $ 0.202 Web 2 629.5 22.5 3.57% $ 6.00 $ 135.00 $ 0.214 Web 3 490 12 2.45% $ 10.42 $ 124.98 $ 0.255 Web 4 256 6 2.34% $ 3.00 $ 18.00 $ 0.070 Web 5 15.5 0.5 3.23% $ 5.00$ 2.50 $ 0.161