Imagine that after 100+ years on Spring Garden, Yum Yum finally decides to expand its operations and sell its hotdogs in China.

Yum Yum is weighing different options, from opening up a fully-owned Yum Yum restaurant chain, to working with existing restaurants owned by Chinese partners, to simply selling the hotdogs through local food stores, restaurants and other third-party vendors.

You are hired as a pro-bono adviser to help develop an internalization strategy for Yum Yum - and you gladly accept the offer

What would be the optimal entry mode and why? Make sure to use the right terminology (i.e., Licensing, franchising, etc.). Choose one entry that you feel is optimal in this case and provide a brief one-paragraph justification for your choice.