Question
Imagine that you are a small online retailer and your business is picking up greatly, especially in some markets. list products that you sell, who
Imagine that you are a small online retailer and your business is picking up greatly, especially in some markets. list products that you sell, who your target market is, how you differentiate, and discuss optimal strategies for the 4Ps of marketing for your retail business.
Discuss how these strategies would differ if you added a physical retail location.
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
