Imagine that you are the new brand manager for McDonald's Canada. You see that the brand is doing very well, it has currently high equity, and you are considering developing the brand further.You are aware that there are four brand development strategies you need to consider.

There are 4 main branding strategies: Brand Positioning, Brand Name Selection, Brand Sponsorship, Brand Development

If you had to eliminate one of these strategies, which brand development strategy would you beleast likely to implementfor McDonald's?Justify by discussing at least two of the risks of this strategy, based on the material that we covered in class (2 points, max. half page).