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Imagine that you are the owner of a Canadian business that manufactures a product or provides a service, and answer the following questions in connection
Imagine that you are the owner of a Canadian business that manufactures a product or provides a service, and answer the following questions in connection with your business: 1. What product or service does your business provide, and what is your businesss name (1 mark) 2. Identify three different types of intellectual property that are important to your business and for each, describe the aspect of the business that the intellectual property relates to and how you can legally protect your intellectual property rights. (6 marks) 3. You want to expand your business internationally and are trying to decide between 2 different countries to target. Using concepts covered in chapters 6 -10 only, discuss 3 important considerations in your choice of foreign market. Explain the issue, as it applies to your business specifically, and explain how it will affect your choice of market. (6 marks) 4. Once you have decided on a foreign market, you need to decide on your market entry strategy. Choose one of the following strategies: agency, franchise, or foreign direct investment, and a. explain how you will use the strategy to expand your business (2 marks); b. provide 2 reasons for your choice (2 marks); and c. discuss one risk relating to this strategy and explain how you will address it (3 marks). Note that your answers must relate specifically to your business
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