Question
Imagine that you have developed a unique formula for a soft drink that, upon entering a person's mouth, analyzes the drinker's DNA to determine his/her
Imagine that you have developed a unique formula for a soft drink that, upon entering a
person's mouth, analyzes the drinker's DNA to determine his/her favorite flavor, and then
the drink instantly realigns its chemical composition become that flavor. Describe as how
you can best protect this trade secret? Will you patent it? Why or why not?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
