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Imagine that you're buying a used car from its original owner. Of course, you want to get the best deal you can for your money,

Imagine that you're buying a used car from its original owner. Of course, you want to

get the best deal you can for your money, while your counterpart wants to maximize

the value of his asset. After haggling with one another, each side finally arrives at a

price point acceptable to both parties. How much better could the deal can be for

both sides if they use integrative bargaining?

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