Question
Red Bull has introduced a new type of more healthful energy drink aimed at endurance athletes. Describe how Red Bull should manage each element of
Red Bull has introduced a new type of more healthful energy drink aimed at endurance athletes. Describe how Red Bull should manage each element of the marketing mix throughout the product life cycle, from the introduction of the new drink to its eventual decline.
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
