Question
Imagine that you've been appointed as the new chief marketing officer (CMO) for a large consumer packaged goods (CPG) company (e.g., Johnson & Johnson, P&G,
Imagine that you've been appointed as the new chief marketing officer (CMO) for a large consumer packaged goods (CPG) company (e.g., Johnson & Johnson, P&G, Kraft). Your CEO has decided that your company will be the premier "relationship" company in your industry.
o What could that mean?
o How will you execute your plans to be the premier relationship company?
o What will you use as data collection tools?
o What role will interactivity (with customers) play in your plans?
o What role will e-mail and social networking play?
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Modern Advanced Accounting in Canada
Authors: Hilton Murray, Herauf Darrell
8th edition
1259087557, 1057317623, 978-1259087554
