• Imagine you are a business consultant, who has been contracted by Sneakers Inc.
• Based upon your practical experience with Sneakers Inc, produce a business report to assess and evaluate the current position of your company (Sneakers Inc), identify, and analyse gaps between the desired and actual performance, and provide recommendations for the business' future strategy.
• Remember that in addition to looking at your company, your analysis should also take account of the local/global context and the industry within which it is located.