Question
Imagine You are a global brand manager. You will choose an existing brand and conduct a research on social media in order to measure brand
Imagine You are a global brand manager. You will choose an existing brand and conduct a research
on social media in order to measure brand acceptance. Your analysis will be based on
reviews, comments, recommendations, tutorials and any other information you will be able
to gather across countries and different platforms. Based on your findings, you should design
a marketing strategy for the chosen brand to increase acceptance in international markets.
You should report your analysis and findings in a 5--page report. Your raw data, sources and
analyses should be included in an appendix.
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