Imagine you are a service manager for a popular online food delivery platform. Your goal is to improve the overall service experience for customers. One aspect you're looking to enhance is the efficiency and accuracy of order tracking and delivery time estimates.

In this scenario, you have access to ChatGPT, an AI model that can provide insights and suggestions. Your task is to leverage ChatGPT to brainstorm ideas for optimizing the service design, specifically focusing on order tracking and delivery time communication.

Provide a brief overview of the current order tracking and delivery time estimation process of your online food delivery platform.

Engage in a dialogue with ChatGPT as if it were a fellow service designer. Discuss the challenges faced in the current process and ask for suggestions on how to improve the accuracy of order tracking and delivery time estimates using AI and other technological solutions.