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Imagine you are an owner of a small children's retail clothing store that specializes in upscale girls' and boys'fashion. You have found a potential clothing
Imagine you are an owner of a small children's retail clothing store that specializes in
upscale girls' and boys'fashion. You have found a potential clothing line but you are
unsure whether the line will generate the sales needed to be profitable. Discuss FOUR
(4)steps in marketing research process that will help the company to make decision.
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