Imagine you are the new general manager of Hyatt Regency in the Seattle market. While reviewing the STAR report for the property, you notice a majority of the revenues are the result of large groups (i.e., conventions) at 42%, followed by business at 36%, and the rest of the revenues are the contribution of leisure, transients, and small groups. You are thinking of promoting leisure business for the Seattle Hyatt. What criteria should you use to determine if Seattle is the right market to promote leisure packages?