Question
Imagine you developed a research model with the following constructs. Please go through the literature and try to find items that measure your constructs.Write down
Imagine you developed a research model with the following constructs. Please go through the literature and try to find items that measure your constructs.Write down the items that measure each construct and design a questionnaire.
customer satisfaction
customer purchase intention
brand authenticity
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
