Imagine you have been hired as a consultant to give advice to the Palace Hotel. Consider the options facing the hotel based on the four attributes in the positioning charts (Figures 3.5 and 3.6). What actions do you recommend the Palace take? Explain your recommendations.

FIGURE 3.5 Fashioning Map at aelleuille's Principal Business Hotels: Service Level Versus Price Level {Before New Competition] FIGURE 3.6 Positioning Map of Eelleville's Principal Business Hotels: Location Versus Physical Luxury (Before New Competition}