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IMC enables companies to effectively build a brand in the marketplace. IMC is about integrating all of the company's promotional efforts to provide a consistent
IMC enables companies to effectively build a brand in the marketplace. IMC is about integrating all of the company's promotional efforts to provide a consistent brand experience for each touch point the consumer has with the brand, including all the elements in the promotional mix. Which companies would you suggest have implemented an effective IMC strategy? Which companies have not?
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