implementing corporate strategies through functional strategies

1. Describe the functional marketing strategy that Nestle used to market their Pet Food https://suny-esc.primo.exlibrisgroup.com/permalink/01SUNY_ESC/vq36nc/cdi_crossref_primary_10_1108_BPMJ_10_2016_0213 .The marketing mix strategies are described in your bookin section 4.2 figures 4.11-4.12; but I would use the strategies on discussed under demand conditions in chapter 9 for the marketing strategies and how they are implemented by the marketing mix.
2. Describe the functional operations strategy that Nestle used to market their Pet Food Note: operations marketing and hr are all in figures 4.11=4.12. https://suny-esc.primo.exlibrisgroup.com/permalink/01SUNY_ESC/vq36nc/cdi_crossref_primary_10_1108_IJOPM_12_2016_0725
3. Describe the functional information systems strategy that Nestle might have used to implement their Pet Food ( Finance, information technology and Human Resources are primarily in chapter 10). This might give you some ideas:https://suny-esc.primo.exlibrisgroup.com/permalink/01SUNY_ESC/vq36nc/cdi_proquest_journals_204515509
4. In looking at the functional HR strategy that Nestle use to implement their Pet Food strategy, what was their corporate structure? Was this a good structure? Why or why not? (find references to employees in annual report-) See section chapter 10 for types of corporate structures.