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In 1997, Merton and Scholes were awarded the Nobel prize for finding analytic formula for European Option. Please explain Black-Scholes-Merton formula intuitively, and why it

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In 1997, Merton and Scholes were awarded the Nobel prize for finding analytic formula for European Option. Please explain Black-Scholes-Merton formula intuitively, and why it is so important and how we can Inake use of it

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