Question
In 1998, a 30-second television advertisement on the Super Bowl telecast cost $1.3 million. In 2010, the price of a 30-second ad had increased by
In 1998, a 30-second television advertisement on the Super Bowl telecast cost $1.3 million. In 2010, the price of a 30-second ad had increased by 132% over the 1998 price. How much was a Super Bowl ad in 2010? Write your answer in numerical form.
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Let us consider that in 1998 a 30 second television advertisement on the supper Bowl telec...
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
