In 2012, Melissa Butler decided to launch The Lip Bar as a business, spending $30,000 of her savings on inventory and shipping. Butler pitched her idea to over 200 investors before he landed her brand's first investor. This case study demonstrates the entrepreneurial spirit and process, the motivations required of an entrepreneur to continue the often-difficult path to success, and the impact of serving customers by fulfilling a socially conscious mission.

Instructions: After reading the Lip Bar case study in your textbook, address the following questions:

1. How did Melissa's background prepare her for starting a business? What entrepreneurial qualities does she embody? 2. What type of entrepreneurial opportunities did Melissa identify, and how did she capitalize on those opportunities? When responding to these questions, consider Melissa's motivations for founding The Lip Bar. When crafting your responses, please be sure to use the textbook and resources, as well as any outside research you might conduct, to support your statements.