In 2017, the Broadcasting Standards Authority (BSA) commissioned Colmar Brunton New Zealand toundertake qualitative research to explore whether timebands1provide valid and useful protection againstviewing inappropriatecontent on free to air (FTA) television amongst lower socio-economic communities.This research also explored how audiences consciously or unconsciously manage FTA TV viewing,particularlyforchildren.

Forthisassignmentyou aretoconsidertheBSA'sManagementDecisionProblem(MDP)tobe:

'Tounderstandwhethertimebandsprovidevalidandusefulprotectionagainstviewing

inappropriatecontent onFTATV amongstlower socio-economiccommunities'

AndtheMarketingResearch Problems(MRPs)tobe:

'Toidentifywhatmotivatesaudiencestousesometools/mechanismsandnotothers''Tounderstandhowaudiences usetimebands,either consciouslyorsubconsciously'

'To identify how audiences would feel if timebands were removed and the impact of this, if any''To identify audiences' expectations of broadcasters about the time of day they air contentsuitablefor adult ormatureaudiences andwhatfactorsinfluencethis'

Theshortqualitativeresearchreport(max 4pages)iscomprisedofthefollowingFOUR mainsections:

1. Provide an overviewof the research conducted in the 2017 Colmar Bruntonreport. Please providea short background (why is this research needed?) and state the MDP and MRPs. In relation to theMRPs,youaretosynthesisethefindingsofthequalitativeresearchreportprovided.
2. Outlinetheoriginal/providedtypeofmethodologyinthe2017ColmarBruntonreport.

OMorespecifically,youneed to:(1)namethegeneraltypeofresearchused(i.e.,qualitative,orquantitative research), (2) identify and briefly describe the specific research method(s) thatwas/were used (e.g., depth interviews, focus groups, ethnography, observation etc.), and (3)identifythesamplesize(s)usedinthereport,aswell as whowassampled.

1. Critiquethe2017ColmarBruntonreportresearchmethodology.

O More specifically, you need to: (1) provide an analysis/critique about what the implemented2017 ColmarBrunton report methodology did well and what it did not do well. Make sure tojustify why it was/was not implemented appropriately (i.e., advantages, links to researchobjectives).Ensurethatyoujustifyyouranswers.

1. Suggestand justifya new methodology for research in 2022 (on the same topic) which usesqualitativeresearchmethod(s).Providedetailsaboutyour chosenmethodology.

0 For example, where applicable type of qualitative research method(s), participant selection(who?), place/location where you propose to conduct the research, sample size. Provide as muchdetailasyouwouldlike(givenpagelimitrestrictions). Makesuretojustifyyourchosenmethodology (i.e., linkages to strengths of the research method(s) and the MRPs) and why youbelievethiswouldbebetterthanthemethodologyusedinthe2017 ColmarBruntonresearch.