In 2019 a company that imports shoes and sells in retails stores in 8 states in the USA, 6 provinces in Canada and in Israel continuously reviews its sales data and noticed that an unusually high amount of sales is attributed to the sale of shoes to teenagers.

The market analysis of the competition stated that two retail chains who are in direct competition, Walmart and Payless are showing an unusual number of shoes for teens.

The demographics of the USA and Canada did not show an unusually high number of teens. Do teens buy more shoes than adults? Something is going on. This company wants part of it.

The idea was to, perhaps, open a few stores for teens or a few strategically located warehouse stores, or discount shoe stores, positioned for that target market. Until it shows a significant return on investment, perhaps dedicate a section of each existing retail store positioned for the teen market.

Senior management wants to hear from the target market themselves; that is, a marketing research study with samples of American and Canadian children aged 10 to 13 is required

It is to begin as an anonymous survey (the company store name not be mentioned at first); therefore, the interviews cannot be done in the stores or even in the shopping centres where some of the stores are located. The company stores are in the following Canadian provinces and American states:

Canada; Quebec, Ontario, Nova Scotia, New Brunswick, Alberta and BC

USA; New York, New Jersey, Massachusetts, Illinois, Michigan, Texas, Florida and California

What will the sample size be? Sample frame? How will the sample be drawn? What data collection methodology would you use?