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In 50 words or less, briefly explain the term 'marketing mix'. What are the influencing factors in marketing mix? Briefly outline some of the advantages
- In 50 words or less, briefly explain the term 'marketing mix'.
- What are the influencing factors in marketing mix?
- Briefly outline some of the advantages and disadvantages of marketing mix modelling.
- Describe briefly what a 'demand curve' is and how is it applied in marketing products
- What are some of the quality attributes that service marketers can use to pitch the benefits of their service(s)?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
