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In a concept test for a smartphone 8% said they would definitely buy and 20% said they would probably buy; historical data showed 75% of
In a concept test for a smartphone 8% said they would definitely buy and 20% said they would probably buy; historical data showed 75% of those who said they would buy actually buy and 30% of those who say they would probably buy actually buy. Further, the manufacturer estimated that they could get 75% awareness and only 50% distribution. From this information what is the percentage of potential purchasers? Question 46 options: 9% 4.5% 6% 5%
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