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In a meeting with the regional marketing team of 'Perfect Pet Toys', your manager asks you to help grow the number of visitors to the

  1. In a meeting with the regional marketing team of 'Perfect Pet Toys', your manager asks you to help grow the number of visitors to the brand's relaunched online store. Before the meeting finishes, she gently reminds you that 'Search Engine Optimisation (SEO) is an ongoing process'.

  1. Explain your understanding of this statement with examples of why SEO requires ongoing attention from digital marketers. Include at least one (1) example of an SEO task that would need monitoring during the launch of a new product line on the Perfect Pet Toys online store

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