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In a multinomial logit model, if the attractions of all the brands are increased by 5 ( i . e . 5 is added to
In a multinomial logit model, if the attractions of all the brands are increased by ie is added to all attractions then the choice probabilities will be
Question Select one:
a
Unchanged
b
Will decrease for low market share brands and increase for high market share brands
c
Will decrease for high market share brands and increase for low market share brands
d
Will increase for all brands
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