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In a one - hour ( full 6 0 - minute ) period, how many minutes were devoted to advertising? How were they distributed throughout
In a onehour full minute period, how many minutes were devoted to advertising? How were they distributed throughout the hour?
How many commercials were seconds long? seconds? seconds? seconds?
Were there any other commercial lengths?
Was the same product advertised more than once during the hour? Were the commercials identical?
In a pod of several commercials, do you feel that one position is strongest? Is being first the best? Is being last the best? Why?
How well do the commercials fit with the program? Do the programs and the products have similar target markets?
Which executional style of advertising was used the most?
If you are watching via streaming service how is it changing advertising? Discuss the advertising patterns. How will advertising continue with this method in the future?
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